Guests Wear Anvil Organic For Launch Of First U.S. “Green” Hotel

Anvil Knitwear Supports the Green Movement and Donates Organic Tees to Napa Valley’s Gaia Hotel, America’s First Fully Environmentally Sustainable Hotel

New York, NY - Thursday April 05 2007

New York-based apparel maker Anvil Knitwear helped Napa Valley’s Gaia Hotel celebrate its highly anticipated grand opening last Friday, March 30, by donating tee shirts from their newly launched 100% organic line for the event. The Gaia Hotel, which gets its name from the Mother Earth goddess in Greek mythology, is the first fully environmentally sustainable hotel in the United States. California politicians turned out to support the nation’s first green luxury lodging and went home with wearable mementos of the occasion from Anvil Knitwear.

“Anvil launched its groundbreaking organic line just two weeks before our opening,” said Sunshine Gallagher, event coordinator for the launch celebration. “Getting the two together was kismet. Both Gaia and Anvil are at the cutting-edge of a major ‘green’ movement.”

The Gaia Hotel was built on four naturally landscaped acres to appeal to eco-conscious travelers. This revolutionary green hotel was constructed from environmentally friendly materials, uses solar power and water-saving techniques, and has a lagoon with its own eco-system.

The organic cotton for Anvil Organic is produced by a system of farming that avoids the use of toxic and persistent pesticides and fertilizers. AnvilOrganic™ tees are also colored using organic dyes and will be certified as 100% organic. This initiative complements Anvil’s long-standing environmentally responsible manufacturing processes. Cardboard is recycled instead of discarded, scrap materials are used to generate steam power, and waste water is cleaned beyond the standards set by government regulations.

“The world is changing,” says Anvil CEO, Anthony Corsano. “Today ‘going green’ can still mean luxury, and can still mean affordability. Corporations and consumers are increasingly taking responsibility for the environment. Brands like Anvil Organic and the Gaia Hotel simply recognize how important this issue has become.”

Anvil was one of the companies that helped develop the tee shirt’s evolution from underwear to “fashion wear.” The company, which employs more than 4,000 people, has headquarters in New York and a distribution center in South Carolina. In addition, Anvil has also built a new state-of-the-art textile facility in Honduras.

Pictures of the Gaia/Anvil tees are available at:
http://lexicommgroup.com/Clients/Anvil/images/Gaia/Gaia2.JPG

http://lexicommgroup.com/Clients/Anvil/images/Gaia/Gaia1.JPG

About Anvil

Anvil Holdings, through its subsidiary Anvil Knitwear, makes and markets active wear, hats, towels and bags for men, women, and children, which it sells through distributors to screen printers, embroiderers and others as well as to private label brand owners. Before reaching the end consumer, Anvil's products are typically embellished with characters, designs, or logos. Anvil has a history of more than 27 years in its business segment, but as a market leader in manufacturing cotton apparel, the company began 130 years ago as the manufacturer of the BVD brand of men’s underwear. The BVD trademark was sold to Fruit of the Loom in 1976 -- 100 years after BVD was founded, and the company began doing business as Anvil Knitwear. Anvil is one of the companies that catalyzed the T-shirt’s evolution from underwear to “fashion wear.” The company is headquartered in New York and employs about 4,000 people in facilities in North Carolina, South Carolina, Nicaragua and Honduras. For more information, visit www.anvilknitwear.com.