AnvilOrganic™ Soaring Sales Prove “It’s Good to Be Green”

Demand for First-Ever Line of Affordable Organic Tees Outpaces All Forecasts and Prompts Expansion to Women’s and Children’s Markets

New York, NY - Mittwoch, 20. Juni 2007

New York-based apparel maker Anvil Knitwear reported today that their innovatively priced, 100% organic cotton t-shirts, introduced in March, have surpassed forecasted sales expectations for the first quarter of sales. The t-shirts, sold under the brand AnvilOrganic™, immediately generated huge interest among buyers, who have convinced Anvil Knitwear to move up its planned expansion into women’s and children’s organics.

The shirts are exclusively distributed through Broder Brothers’ three divisions – Alpha Shirt Company, Broder and NES. Inquiries about the new line started immediately after the organic launch when sample requests reached an all time high. Sales for AnvilOrganic™ were strong out of the gate, doubling initial projections within the first few weeks.

“We knew that the time was right for affordable organic tees,” said Anvil CEO, Anthony Corsano. “Still, the response to our organic t-shirts has been
overwhelmingly positive. We’ve been able to offer quality organic tees, in a variety of sizes and colors, while still maintaining a price point our competitors can’t. We’re confident the expansion to our organic line will flourish in today’s increasingly environmentally responsible market.”

“Many of our customers are reporting that their customers are increasingly moving towards sustainable products,” said Andrea L. Engel, Vice President of Merchandising for Broder Brothers Co. “Big programs from key industry leaders are starting initiatives related to this. We only see the trend continuing.”

AnvilOrganic cotton is produced by a system of farming that avoids the use of toxic and persistent pesticides and fertilizers and genetically modified seeds. Anvil 100% organic tees are also colored using organic dyes, and will be certified "organic." This initiative complements Anvil's long-standing environmentally 2 responsible manufacturing processes. Cardboard is recycled instead of discarded, scrap materials are used to generate steam power, and waste water is cleaned beyond the standards set by government regulations.

About Anvil

Anvil Holdings, through its subsidiary Anvil Knitwear, makes and markets active wear, hats, towels and bags for men, women, and children, which it sells through distributors to screen printers, embroiderers and others as well as to private label brand owners. Before reaching the end consumer, Anvil's products are typically embellished with characters, designs, or logos. Anvil has a history of more than 28 years in its business segment, but as a market leader in manufacturing cotton apparel, the company began 130 years ago as the manufacturer of the BVD brand of men’s underwear. The BVD trademark was sold to Fruit of the Loom in 1976 -- 100 years after BVD was founded, and the company began doing business as Anvil Knitwear. Anvil is one of the companies that catalyzed the t-shirt’s evolution from underwear to “fashion wear.” The company is headquartered in New York and employs about 4,000 people in facilities in North Carolina, South Carolina, Nicaragua and Honduras. For more information, visit www.anvilknitwear.com.