OVERVIEW

Anvil Knitwear: A little history

Anvil's story is the story of passionate people coming together to create a canvas for the world, a place to celebrate self-expression. A global entity today, Anvil is at its core an American company, in many ways reflective of and tied to contemporary American culture and lifestyle. For instance, some of our greatest successes have been connected to specific moments in American pop culture: the emergence of rock-n-roll in the 70s, and the concert tours that followed, increased our business dramatically; even Madonna wearing a men's tank top in the 80s, inspiring women everywhere to want to do the same, had an effect on us: Anvil created the first tank top cut to fit a woman, and the rest of the industry soon followed.

Though our brand has been around for over a century, it is through constant innovation and reinvention that we have come to do much more than make t-shirts. We are devoted to watching the world around us so that we can identify the most important social and business trends of our time and address them with more dedication to quality and value than anyone else in the industry.

Our focus for the last few years has been in growing our eco collection, now comprising 15 products. We are proud to be a leader in the sustainable apparel industry, being recently ranked as having the 6th largest organic program in the world by the Organic Exchange.

What Anvil does

Our Vision:
To become the canvas of choice for the celebration of self-expression celebrate self-expression.

The 6 Principles of Our Mission:

  • Constant innovation.
  • Unequivocal excellence in customer service.
  • Outstanding products at affordable prices.
  • Social responsibility.
  • Fiscal soundness.
  • Environmental stewardship.

Our Values:

To operate our business with a deep and continued commitment to respecting the planet and all who live on it.

Why Anvil now?

The demand for products made by companies guided by a higher social and environmental philosophy has never been stronger. More and more, customers-businesses and mass consumers alike-insist on doing business with suppliers who share their values. Anvil is clear in its statement of and commitment to those values, and as such, offers a unique opportunity not only from a product and price point of view, but from a social and environmental one as well.

What We Can Offer Our Distributors and Business Customers

Let the experts at Anvil Knitwear help you grow your screenprinting, embroidering, and/or promotion products profits to new levels. The power of the Anvil brand name and our incredible variety of styles, sizes, colors and value prices make Anvil apparel an easy sale!

NEW COLORS

Find out what new colors Anvil has for 2010.

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